For the most part, we’re fussy when it comes to the skincare we slap on our face each day – but many of us start to relax our rules when it comes to makeup. Keen to stick to a more natural routine? These are the best organic makeup brands and products to try now.
The Country & Town House Responsible Buyers’ Guide
What Is Organic Makeup?
According to the Soil Association, organic makeup consists of products that do not contain genetically modified ingredients, controversial chemicals, parabens and phthalates, synthetic colours, dyes or fragrances.
You can read more about the ins and outs of organic beauty with our guide here.
The Best Organic Makeup Brands & Products To Know Now
Kjaer Weis
Powered by hand-selected certified organic ingredients, Kjaer Weis is on a mission to create makeup products that feel luxurious while promoting the health of your skin. The brand does a great job of explaining how each of its ingredients work on this A-Z list, while outlining the definition of ‘certified organic’ (in case you were curious, it’s that 95 percent minimum of the plants it contains are organic and at least 20 percent of organic ingredients are present in the total formula).
Hero Product: Matte, Naturally Liquid Lipstick, £20, kjaerweis.com
kjaerweis.com
Juice Beauty
A huge supporter of organic farming is US-based beauty brand Juice Beauty, with the aim to prove that luxury organic formulations can perform better than conventional beauty products. Each product on the website also features a full ingredients list, with notes on which items are certified organic and plant derived. We’re a big fan of Juice Beauty’s multi-tasking facial oil and primer, which has been infused with jojoba esters to leave skin looking hydrated and dewy.
Hero Product: Stem Cellular Vinifera Replenishing Oil + Primer, £68, juicebeauty.co.uk
JUICEBEAUTY.CO.UK
Tata Harper
Organic delights don’t stop at skincare when it comes to Tata Harper. The brand, which was founded on a 1,200 acre organic farm in Vermont back in 2010, makes all of its products in-house and is certified cruelty-free by PETA, vegetarian by the American Vegetarian Association and organic by ECOCERT. Our pick is the brand’s cream blush, which boasts an ultra-light formula that melts into skin.
Hero Product: Cream Blush, £40, tataharperskincare.com
tataharperskincare.com
100% Pure
California-founded cosmetics brand 100% Pure is known for its lovely makeup and skincare products, all of which are free of artificial colours, artificial fragrances and synthetic chemical preservatives. When it comes to makeup, the brand’s Fruit Pigmented range is a game-changer – think mascaras formulated with black tea, berries and cocoa, foundations infused with aloe and superfruit oils and eyeshadow made from strawberries, cranberries and acai.
Hero Product: Berry Naked Palette, £39.71, 100percentpure.com
100percentpure.com
RMS Beauty
One of the bigger names in the beauty space, RMS Beauty formulates all of its products using raw, food grade, organic, wildcrafted and natural ingredients. Each item on its website has a comprehensive ingredients list, highlighting which elements are certified organic and non-GMO. We’re a big fan of the multi-functional Lip2Cheek cream, which (as the name implies) can be applied to both lips and cheeks to save you buying multiple products.
Hero Product: Lip2Cheek, £35, rmsbeauty.com
rmsbeauty.com
