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Leather Goods From Mulberry are Made to Last a Lifetime

Mulberry is a Great British Brand 2024

By CTH Editors | 3 months ago

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Mulberry is an entry in our Great British Brands 2024 book.

Leather Goods From Mulberry are Made to Last a Lifetime

‘Last year saw us make progress towards our Made to Last Manifesto, launched in 2021. We have begun working with partners to build the framework for a hyperlocal, hyper-transparent supply chain of regenerative farms in the UK, and continued to pioneer circularity globally, as well as submitting our proposed reduction targets to the Science Based Targets Initiative.

‘In September we were proud to collaborate with Stefan Cooke, which was the first time we have worked on a capsule spotlighting our pre-loved product. The collaboration saw them work closely with our craftspeople in Somerset to not only bring a pre-loved product back to life, but re-interpret it in a modern way. It was a great success, and now we have requests for the bags from all over the world.

‘In the same month, we also hosted a series of travelling pop-ups in four cities in China to mark the launch of our Mulberry Exchange program in the region. We presented our pre-loved collection, offered visitors the opportunity to discover Mulberry’s craft expertise through customising our bestselling Bayswater, and previewed Digital ID technology.

‘Digital IDs provide customers with information about their bag, it is a way of authenticating a product and will create a direct and ongoing connection between Mulberry and our customers for the entire lifecycle of the product. This is a technology that we are in the process of implementing at Mulberry. I’m hoping AI will help us further revolutionise our relationship with our customers. From my point of view AI is a means of having really sophisticated CRM to fully understand the customer and what they want in order to reach them in an appropriate and personalised way.’

Thierry Andretta, CEO

Five Proudest Moments

The Bayswater bag, first introduced in 2003, immediately became a brand favourite, and celebrated its 20th anniversary in 2023 with a series of global activations.
Opening the second UK factory, The Willows, in Bridgwater, Somerset in 2013, reinforcing Mulberry’s dedication to manufacturing.
Establishing three business entities, Mulberry North Asia, Mulberry Korea and Mulberry Japan, in 2018 continuing the brand’s focus on international growth.
Announcing the Made to Last Manifesto in 2021 to celebrate Mulberry’s 50th anniversary, and laying out a commitment to transform the business to a regenerative and circular model by 2030.
Announcing in 2022 that one hundred percent of our leather is now from environmentally accredited tanneries, while all our leather is now carbon neutral achieved through offsetting with the World Land Trust.