Wear your cause on your sleeve
From loud and proud ‘Feminist’ shirts to Vivienne Westwood’s climate revolution tees, slogan t-shirts have earned high stature in the fashion ranks. Now, brands are going one step further and donating t-shirt sale proceeds to a charity, cause or choice, be it in support of Pride, the environment or efforts to reduce the impact of Covid-19. Make a fashion and philanthropic statement all at once with these do-good slogan t-shirts.
The Best Sustainable Fashion Brands
Slogan T-Shirts With a Cause
Tatty Devine x Equality Now Full-Time Feminist T-Shirt, £25, tattydevinetees.com
Why buy? Tatty Devine has created a collection of four t-shirts in partnership with charity Equality Now, to raise awareness of the critical challenges faced by women and girls around the world. Featuring fun and playful designs with strong messages like ‘Full-Time Feminist’ and ‘End Male Violence’, the collection will see all profits donated to Equality Now to support its vital work helping marginalised genders all over the world.
British Red Cross x Molly Bland Unisex Organic Cotton T-Shirt, £25, giftshop.redcross.org.uk
Why buy? The British Red Cross, an impartial humanitarian network delivering aid to those who need it most worldwide, has teamed up with a selection of artists to create a collection of printed tees. This one, designed by Lancashire-based artist Molly Bland, has a resounding message: ‘I have the power’.
Cool Earth Vivienne Westwood ‘Save The Rainforest’ Unisex T-shirt, £29, coolearthshop.org
Why buy? Designed by Dame Vivienne Westwood in collaboration with environmental charity Cool Earth, this t-shirt raises awareness and funds for conservation efforts in the world’s rainforests. The t-shirt, which is made from organic cotton, is printed in the UK in a renewable energy powered factory and made in real time using lower impact inks, software, machinery and automation technologies.
Lakwena Choose Love White T-shirt, £35, merch.choose.love
Why buy? Refugee charity Choose Love partnered with London artist, Lakwena, to release limited edition merch. Raising funds for refugees throughout the winter, the t-shirt will be available for three months and 100% of profits will go directly towards Choose Love’s 180 partner organisations working across Europe, Middle East and US-Mexico border.
La Redoute Cotton Charity Slogan T-Shirt, £25, laredoute.co.uk
Why buy? Featuring the names of three iconic women in art and literature – Simone de Beauvoir, Frida Kahlo and Jane Birkin – this t-shirt was designed to mark the International Day for the Elimination of Violence Against Women. All profits are donated to donated to SOLFA, a French Organisation providing help and support to women who are victims of domestic violence.
Trekstock TV on the Radio T-shirt, £24.99, shop.trekstock.com
Why buy? Designed by rock band TV on the Radio, this t-shirt is designed with the message to challenge inhibitions, taken for granted assumptions and gender identity. 100% of sales from the t-shirt go to Trekstock, a charity that supports young adults to get their life back up and running after cancer.
RAPANUI Our Ocean Our Future Recycled T-shirt, £20, rapanuiclothing.com
Why buy? This t-shirt raises awareness for the various ocean issues that plague our planet today, from overfishing and pollution to acidification and warming of the water itself. Working in collaboration with Blue Planet Society, the t-shirt highlights the work they do. Each one is made from recycled organic cotton t-shirts.
Bella Freud Peace And Love T-shirt, £25, shop.warchild.org.uk
Why buy? What’s more important than peace and love? Bella Freud has designed this slogan tee in support of War Child UK stating ‘I urge everyone to help give children the chance in life that they deserve by donating or purchasing an item from the Wear It For War Child collection.’
Timberland Nature Needs Heroes Graphic T-Shirt, £40, timberland.co.uk
Why buy? Eco-friendly (made with 100% organic cotton) and designed for a good cause, this ‘Nature Needs Heroes’ tee references Timberland’s ongoing global eco-campaign to plant 50 million trees by 2025.
Vivienne Westwood T-shirt, £25, shop.warchild.org.uk
Why buy? Featuring a striking print designed by none other than the iconic Vivienne Westwood, this stand-out t-shirt supports War Child’s campaign against the UK government’s arms sales with Saudi Arabia and the devastating war in Yemen.
Featured image: War Child
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