Lily Cole wearing t-shirt while lying in grass

12 Slogan T-Shirts With a Cause

Fashion /


Wear your cause on your sleeve

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From loud and proud ‘Feminist’ shirts to Vivienne Westwood‘s climate revolution tees, slogan t-shirts have earned high stature in the fashion ranks. Now, brands are going one step further and donating t-shirt sale proceeds to a charity, cause or choice, be it in support of Pride, the environment or efforts to reduce the impact of Covid-19. Make a fashion and philanthropic statement all at once with these do-good slogan t-shirts.

The Country & Town House Responsible Buyers’ Guide

Slogan T-Shirts With a Cause

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Purple ti dye t-shirt with yellow slogan

BOTTLETOP #TOGETHERBAND x Warpig Wonder ‘Together Love’ T-Shirt, £75, togetherband.org

Why buy? Regenerative fashion brand BOTTLETOP has teamed up with award-winning British designer Ed Mendoza (otherwise known as Warpig Wonder) to create a line of four charity t-shirts – with all proceeds going to support the #TOGETHER campaign, which aids grassroots NGOs and impact projects that work on all 17 of the UN’s Sustainable Development Goal areas. The t-shirts, which have been designed leading youth activists Elijah McKenzie Jackson, Sophia Kianni and Jerome Foster II, made their debut at COP27 in Egypt and feature slogans from each activist that show support for the LGBTQ+ community, women, youth and Indigenous activists and allies.

Black t-shirt with graphic print

Charlotte Colbert x End Violence Against Women ‘She Will’ T-Shirt,popcorngroup.co.uk (available from 8 December 2022)

Why buy? Film director and artist Charlotte Colbert celebrated her feature directorial debut last year with the release of psychological horror She Will – an exploration of the inherited trauma carried by women. Following the film’s success, Colbert has teamed up with End Violence Against Women on a collection of streetwear. Featuring a selection of jewellery, caps (designed by Clayton Patterson), jackets and t-shirts (created by Ashley Williams), the collection will see all proceeds go to End Violence Against Women.

White tee

ROXY x Keep A Breast T-Shirt, £27, roxy-uk.co.uk

Why buy? According to John Hopkins Medical Center, 40% of diagnosed breast cancers are detected by women who feel a lump. Early detection enables us to treat cancer quickly and more successfully, so with its new line of charity t-shirts fashion brand ROXY is encouraging us to get educated on self-checking. Partnering with the Keep a Breast Foundation – marking its fourth consecutive year to do so – ROXY has released two new charity t-shirts. Available in white and pink, the t-shirts celebrate ‘love for our boobies’ and all proceeds go to breast health education and support.

Pink t-shirt with pink lips spelling out 'Full-Time Feminist'

Tatty Devine x Equality Now ‘Full-Time Feminist’ T-Shirt, £25, tattydevinetees.com 

Why buy? Tatty Devine has created a collection of four t-shirts in partnership with charity Equality Now, to raise awareness of the critical challenges faced by women and girls around the world. Featuring fun and playful designs with strong messages like ‘Full-Time Feminist’ and ‘End Male Violence’, the collection will see all profits donated to Equality Now to support its vital work helping marginalised genders all over the world.

White graphic tee

British Red Cross x Molly Bland Unisex Organic Cotton T-Shirt, £25, giftshop.redcross.org.uk

Why buy? The British Red Cross, an impartial humanitarian network delivering aid to those who need it most worldwide, has teamed up with a selection of artists to create a collection of printed tees. This one, designed by Lancashire-based artist Molly Bland, has a resounding message: ‘I have the power’.

Vivienne Westwood 'Save The Rainforest' Unisex T-shirt

Cool Earth Vivienne Westwood ‘Save The Rainforest’ Unisex T-shirt, £29, coolearthshop.org

Why buy? Designed by Dame Vivienne Westwood in collaboration with environmental charity Cool Earth, this t-shirt raises awareness and funds for conservation efforts in the world’s rainforests. The t-shirt, which is made from organic cotton, is printed in the UK in a renewable energy powered factory and made in real time using lower impact inks, software, machinery and automation technologies.

Lakwena Choose Love White T-Shirt

Choose Love x Lakwena White T-shirt, £35, merch.choose.love

Why buy? Refugee charity Choose Love partnered with London artist, Lakwena, to release limited edition merch. Raising funds for refugees throughout the winter, the t-shirt will be available for three months and 100% of profits will go directly towards Choose Love’s 180 partner organisations working across Europe, Middle East and US-Mexico border.

La Redoute Cotton Charity Slogan T-Shirt

La Redoute Cotton Charity Slogan T-Shirt, £25, laredoute.co.uk 

Why buy? Featuring the names of three iconic women in art and literature – Simone de Beauvoir, Frida Kahlo and Jane Birkin – this t-shirt was designed to mark the International Day for the Elimination of Violence Against Women. All profits are donated to donated to SOLFA, a French Organisation providing help and support to women who are victims of domestic violence.

Trekstock TV on the Radio T-shirt

Trekstock TV on the Radio T-shirt, £24.99, shop.trekstock.com

Why buy? Designed by rock band TV on the Radio, this t-shirt is designed with the message to challenge inhibitions, taken for granted assumptions and gender identity. 100% of sales from the t-shirt go to Trekstock, a charity that supports young adults to get their life back up and running after cancer.

RAPANUI Our Ocean Our Future Recycled T-shirt

RAPANUI Our Ocean Our Future Recycled T-shirt, £20, rapanuiclothing.com

Why buy? This t-shirt raises awareness for the various ocean issues that plague our planet today, from overfishing and pollution to acidification and warming of the water itself. Working in collaboration with Blue Planet Society, the t-shirt highlights the work they do. Each one is made from recycled organic cotton.

bella freud charity t-shirt

Bella Freud Peace And Love T-shirt, £25, shop.warchild.org.uk

Why buy? What’s more important than peace and love? Bella Freud has designed this slogan tee in support of War Child UK stating ‘I urge everyone to help give children the chance in life that they deserve by donating or purchasing an item from the Wear It For War Child collection.’

war child x vivienne westwood

Vivienne Westwood T-shirt, £25, shop.warchild.org.uk

Why buy? Featuring a striking print designed by none other than the iconic Vivienne Westwood, this stand-out t-shirt supports War Child’s campaign against the UK government’s arms sales with Saudi Arabia and the devastating war in Yemen.

Featured image: ROXY x Keep A Breast