Luxury Paint Brands To Have On Your Radar

By Sofia Tindall

1 week ago

Your first stop when updating tired walls


It’s time to get cosy and give your home an update for the new season. The quickest way to do it? A lick of paint on the walls! There’s no time like the present to roll up your sleeves and freshen up your walls or add a touch of colour. Here are some of the most luxury, durable, eco-friendly and sustainable paint brands to get you started, from Lick to Little Greene. Here, Country & Town House rounds up some of the best paint brands on the market, and why you should give them a go. Paint testers at the ready…

The A-Z List: Luxury Paint Brands

Annie Sloan

Best For: painting furniture

Oxford-based Annie Sloan pioneered Chalk Paint 25 years ago – and it’s still the stuff of legends. Eliminating the need for priming and sanding, this is the cheat’s shortcut to beautiful, energetic furniture and walls, and can be used on outdoor furniture, too. Versatile enough to achieve a myriad of decorative effects, Chalk Paint’s colour palette is inspired by 18th and 20th century design, but colours are mixable to create your own variations.

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Argile

Best For: a touch of European chic

Argile is a luxury French paint brand with a timeless palette inspired by the natural world. For the last two decades, the brand has been committed to development of sustainability-focused innovations, creating high-performance paint formulas made from sunflower oil, bio-based plant resin, natural colourants and organic pigments – with more than 95 percent bio-sourced vegetable oils making up its current range. Argile’s palette of 184 shades is bound to brighten up any space.

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Coat

Best For: colour stories

The brand du jour for savvy interiors lovers, Coat’s brilliant range of shades makes it easy to emulate your favourite Instagram projects in your home. Its genius peel and stick swatches make trying out new colours a doddle (and a lot less messy). Coats is also one of Britain’s many B Corp brands (having joined the club in 2022), and ensures sustainability standards are upheld with recycled packaging, carbon offsetting and a recycling scheme to return unwanted paint.

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Edward Bulmer

Best For: plastic-free paints

B Corp brand (and Future Icons 2025 award winner) Edward Bulmer specialises in plastic-free, non-toxic and plant-based paints. Known for kitting out both historic and modern homes with the most luxurious – and durable; EB paints are designed to be long-lasting and wipeable – paints on the market. Unlike a lot of brands, Edward Bulmer lays open it’s entire ingredient list, to fully and clearly explain it’s nature-based paints.

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Farrow & Ball

Best For: heritage colour and quality

It’s no wonder Farrow & Ball has remained a firm British favourite (we’ve all spent far too much time at some point mentally picking out the F&B shades we’d use in our dream country manors…). Founded in Dorset in 1946 by John Farrow and Richard Ball, the brand has a shade to suit every requirement, and strives towards minimal or low VOC (volatile organic compounds), as well as having a more eco-friendly, water-based formula and using recyclable materials in its packaging. Its highly pigmented paints are renowned for their absorbing and light enhancing qualities, ideal for creating subtle vibrancy and character.

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Fired Earth

Best For: wow-factor colour

While primarily known for their tiles, Oxford-based Fired Earth’s range of paints pack some punch, too. Bringing together 120 colours, across the range you can choose from neutrals, muddier dark hues and delicate pastels. Its colours are perfect if you lean towards deeper, more mellowed tones in your design schemes that still offer drama and impact. Plus, the range is formulated to have minimal impact on the environment with a water-based formula.

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Graphenstone

Best For: durability

Founded in 2009 by chemical engineer Antonio León Jiménez, Graphenstone’s ground-breaking formula combines traditional, natural lime with innovative graphene nanotechnology – with the resulting paints boasting very low Volatile Organic Compounds (VOCs), air purification benefits, and long-lasting durability that make them ideal for both interior and exterior use.

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Gris 

Best For: monochrome tones

When makeup artist Liz Michael was struggling to find the perfect grey/white tone for her home, she came up with the idea of Gris, a mineral paint brand with a limited but elegant palette of steely greys, blues and whites which work together in perfect harmony. When it comes to sustainability, Gris paint is free of synthetic binders, solvents and acrylics and coloured using earth oxide pigments. The microcrystalline bond in the formula also creates a longer lasting and more durable coating.

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House of Hackney

Best For: paint with personality

House of Hackney recently made it’s foray into the world of paint this year, and it’s just as you’d expect from the chic B Corp brand. All 40-plus shades have been inspired by the hues of the earth that’s got low VOC levels, non-toxic, and a FSC wood certified stirrer, and it’s got recyclable packaging.

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Lick

Best For: high-quality neutrals

Lick’s ultra-chic packaging is enough to ignite the interiors influencer in all of us – but it can back up good looks with a water based low VOC formula, and some impressive sustainable initiatives. A partner of the 4ocean project, purchases from Lick contribute to removing plastic from the ocean and planting trees. We also love its broad range of cosy, bang-on-trend neutrals.

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Little Greene

Best For: heritage shades

Little Greene has tallied up some impressive eco-friendly credentials in its 30 years of work. It was the first British paint manufacturer to receive the European environmental standard BS EN ISO 14001 in 2004; its recyclable tins are made with 50 percent recycled steel; and all its paints are manufactured in the UK, sourced from responsible suppliers committed to local industries. A staple of any eco-conscious home makeover.

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Mylands

Best For: royally-approved luxury

Mylands is London’s oldest family-run paintmaker, founded in 1884, so it’s no surprise they’ve learned a trick or two over six generations. In addition to holding a Royal Warrant, Mylands has earned a reputation as a favourite of the most discerning and luxury-loving designers and clientele. Blending tradition with innovation, on their books you’ll find a timeless selection of shades for both interior and exterior surfaces. Ageing beautifully in any home, if a lustrous and flawless finished effect is what you’re aiming to achieve, look no further.

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Paint & Paper Library

Best For: expert choice

A favourite among decorators, architects and in-the-know interiors lovers, Paint & Paper Library offer 180 head-turning, high-quality colours that layer beautifully against other textures and materials. Whether you’re looking for a soothing, wintery pale grey, the perfect shade of off-white or a velvety chocolate-mocha brown, theres a graduated range of tones available for each shade.

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Sanderson

Best For: timeless palettes

One of Britain’s most renowned interior design brands, Sanderson offers over 150 shades in its impressive paint collection – from neutrals to statement colours. Each shade is available in two finishes: the classic matte Active Emulsion, perfect for busy family homes, or the hard-wearing Acrylic Eggshell, a water-based paint suitable for kitchens, bathrooms and conservatories. You can guarantee the paint is top-quality and colours are designed to be timeless and stylish.

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