What’s Trending In British Luxury News? June 2025
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10 hours ago
From travelling ice cream vans to a Burberry hotel takeover, here's all the luxury news you might have missed this June
Best of British: stay up-to-date with everything happening in homegrown luxury this month. Here’s all the British luxury news for June 2025.
British Luxury News: June 2025
Ffern Hits The Road With Fragrance-Themed Ice Cream Van
With summer now in full swing, brands are getting a little more creative with their launches and activations. Cue Somerset-based fragrance Ffern, which is celebrating the launch of its new Summer 25 scent with the help of Lola, a supped-up vintage ice cream van. The roaming van, which plans to hit stops all over the UK, will give visitors an early chance to not only smell Ffern’s new fragrance, but taste it too.
If you spot Lola on her travels, make sure to swing by; all visitors will be offered a complimentary sorbet and a sample of Ffern’s Summer 25 eau de parfum. The brand will also be hiding a golden ticket at each stop, which will give the winner an additional prize: Ffern’s Summer 25 Perfumer’s Candle.
You can find the full list of stops Lola will be making this summer here.
Erdem Unveils Pride T-Shirt For Charity
London-based label Erdem has released a limited-edition unisex t-shirt, created in collaboration with Gay’s The Word. The t-shirt is in support of two charities close to designer Erdem Moralioglu’s heart: Not A Phase, a trans-led grassroots charity committed to uplifting and improving the lives of trans+ adults, and akt, the only national charity dedicated to providing support for LGBTQIA+ 16 to 25-year-olds at risk or currently experiencing homelessness. All profits from the sale of every t-shirt will be donated to both charities. ‘I am honoured to partner with two incredibly important charities, Not A Phase and akt, to help communities who need our support now more than ever,’ said the designer.
For more LGBTQ+ charity t-shirts, see our roundup here.
Kate Middleton Twins With Daughter Charlotte At Trooping The Colour 2025
Celebrations got well underway for the King’s official birthday on Saturday 14 June, with the royals gathering together in London to observe the annual Trooping the Colour display. The Princess of Wales, who attended alongside her husband and three children, had a lovely ‘twin’ moment with her daughter Charlotte, as the pair both dressed in aquamarine for the occasion.
Kate opted for British favourite Catherine Walker for her colourful coat dress, accessorising with a Juliette Botterill hat, an Irish Guards regiment brooch and a pair of pearl drop earrings inherited from the late Queen Elizabeth’s jewellery collection (which she has worn to several public events as of late).
Charlotte, meanwhile, followed suit is a light blue dress in a similar shade to her mother’s, decorated with a white waist bow and teamed up with white flats.
You can catch all the highlights from this year’s Trooping the Colour here.
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Burberry Takes Over The Newt In Somerset
The Newt in Somerset recently unveiled a new collaboration with beloved British brand Burberry to capture their shared love of the countryside and the very essence of a great British summer. Think bespoke guest experiences like golf buggy tours and hot-air balloon rides, afternoon tea aboard a restored British Pullman carriage, a badminton court kitted out with a custom net and racquets and a pop-up boutique selling Burberry’s Summer 2025 collection.
For more details on the takeover, click here.
Royal Ascot Announces New Millinery Bursary, In Partnership With The King’s Foundation
Working in collaboration with the CHANEL & The King’s Foundation Métiers d’Art Millinery Fellowship in Partnership with le19M, Ascot Racecourse will introduce a £10,000 annual bursary to support a graduating millinery student – ensuring that the heritage craft is preserved and continues to flourish in the future.
The intensive programme, designed to train the next generation of specialist milliners in the UK, invites students to take part in a 35-week residential split between Maison Michel in Paris, the CHANEL Metiers d’art Training Atelier at Highgrove and The King’s Foundation at Trinity Buoy Wharf London. The work of students from this year’s cohort will be showcased in the Queen Anne Enclosure at Royal Ascot 2025, as part of a display celebrating British craftsmanship and millinery fashion.
Find out more about the fellowship here.
kings-foundation.org | ascot.com
The Royal Ascot Millinery Collection At London Fashion Week AW25
