The Black Farmer Has Opened A Farm Shop In Brixton
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The Black Farmer Has Opened A Farm Shop In Brixton

The brand's flagship store will sell fresh Devon produce

Farm shops are popping up all over London these days. Durslade Farm opened one at The Audley in Mayfair recently, the Gladwin Brothers now run one in Richmond, and now Brixton is getting a taste of the action thanks to a new launch from The Black Farmer.

The Black Farmer Has Opened A Farm Shop In Brixton

Wilfred Emmanuel-Jones

The Black Farmer’s story started back in 2004 after Jamaican-born founder Wilfred Emmanuel-Jones MBE fulfilled a lifelong dream of buying a small farm in Devon and setting up a small business. The aim was to sell top-quality, ethically sourced British produce, but also to infuse diversity into the industry – and he succeeded in both. The Black Farmer is now one of the UK’s largest suppliers of farm foods from Devon. Emmanuel-Jones, meanwhile, has become known for his activism within the rural community – and in 2021, he was awarded with an MBE for his contributions to British farming.

Now, he’s expanding The Black Farmer even further by launching a flagship farm shop in Brixton Village. Just opened on Market Row, the 5,000 sq ft space sells Black Farmer produce, alongside brands from The Hatchery, Emmanuel-Jones’ other venture which is designed to highlight mission-driven up-and-coming food brands.

Brixton Village Market

‘My brand new 5,000 sq ft store in south London is now open in the heart of Market Row. It’s my first bricks and mortar store and we’ve stripped this space right back to its foundations, uncovering a beautiful atrium area that forms the centrepiece of my new farm shop,’ he said. 

‘The Black Farmer has always been a brand that represents change, and what can be achieved from a diverse black background. This is a farm shop that can appeal to everyone. My ambition is to become the Black Selfridges!’

Brixton Village is one of London’s buzziest food markets, home to an eclectic range of restaurants, bars, shops and street food stalls – from Mexican favourite Jalicso to Parisian-inspired wine hotspot Bottle + Rye.

‘Introducing The Black Farmer as our anchor tenant in Market Row demonstrates our ongoing commitment to preserving our heritage as a market offering quality produce,’ says Diana Nabagereka, General Manager of Brixton Village. ‘The brand’s commitment to community empowerment via the Hatchery initiative aligns perfectly with our reputation as a springboard for new businesses. We can’t wait to see the positive impact his presence will have on Brixton Village and what it brings to Market Row.’

Find The Black Farmer at Unit 25-27 Market Row, brixtonvillage.com