Savoy X Gucci: The Royal Suite by Gucci & Pop Up Shop Is Here
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Savoy X Gucci: The Royal Suite by Gucci & Pop Up Shop Is Here

'The most exclusive place to stay in London'

Since April 2021, Italian fashion house Gucci has taken over the Royal Suite in London‘s The Savoy hotel, creating a VIP stay fit for fashion royalty. And now, running from this week until mid-January, there’s an exclusive pop-up shop to enjoy, too.

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The Savoy’s Royal Suite By Gucci

It’s always a joy when two eminent brands join forces – but when it involves a world-renowned fashion house and historic London hotel, it’s all the more exciting. Celebrating Gucci’s centenary year, The Savoy is honouring its special relationship with the design house – founder Guccio Gucci was in fact once employed as a luggage porter and liftboy at the landmark destination – ‘in a host of creative ways’, as described by the hotel.

The Royal Suite by Gucci

Back in April 2021, the hotel played host to a private screening of Gucci’s ‘Aria’ collection by Alessandro Michele, which marked the fashion house’s 100th anniversary. Continuing the alliance, Gucci transformed The Savoy’s Royal Suite (which comprises the length of the hotel’s fifth floor and boasts views over the River Thames) ‘into a reflection of the Gucci world’.

Think sumptuous furnishings and embellishments from the Gucci Décor collection (the brand’s assemblage of handcrafted homeware and home accessories). Guests of the Royal Suite also enjoy a dedicated butler, use of The Savoy’s Rolls-Royce, bespoke in-room amenities, Gucci experiences, and more.

The Royal Suite by Gucci

The hotel chose an array of compelling art and antiquities ‘to complement the aesthetic, which has been conceived to harmonise with the design and heritage of The Savoy,’ the hotel has stated. What’s more, all Gucci items displayed in the suite are available for purchase.

And that’s not all you can purchase: in the lobby of The Savoy, a Gucci X Savoy pop-up is now running until January 2023, featuring luxury goodies from luggage and trinkets to pet accessories and skateboards.

The Royal Suite by Gucci

Franck Arnold, Managing Director at The Savoy said: ‘It’s wonderful to bring alive our shared history to contemporary audiences, and we’re excited to unveil a transformed Royal Suite, as well as providing guests with charming experiences and exceptional service that befit two brands with such global renown.’

The Royal Suite by Gucci

The Experience

A stay at the Royal Suite by Gucci at the Savoy will include overnight accommodation in The Royal Suite by Gucci with breakfast included. Private return transfers from London arrival airport or station to the hotel will also be included, plus a signature Gucci x Savoy welcome including a range of gifts and a bottle of Champagne on ice on arrival. Guests will also enjoy a choice of contemporary Italian cocktails for an evening aperitif and finally a VIP personal Gucci shopping experience, either within The Royal Suite by Gucci, or in one of Gucci’s flagship London stores, with private Rolls Royce transfer.


Stays start from £15,875.