What is Lagom? The Lifestyle Trend We All Need Right Now

By Rebecca Cox

8 months ago

The Swedish lifestyle trend that's worth revisiting

Dubbed the ‘new hygge‘ (the Danish concept of ‘cosiness’) when it first popped up on the lifestyle scene, the word Lagom is now part of the mainstream everywhere from lifestyle blogs to new season interiors collections. Has Lagom overtaken hygge as the biggest lifestyle trend of our time? In case you need a recap, here’s everything you need to know.

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What is Lagom?

‘Not too much, not too little. Lagom’

The translation of the Swedish concept of lagom is “enough, sufficient, adequate, just right.” While hygge is all about staying in with family (and potentially never changing out of your cashmere pyjamas), getting cosy and chatting with friends in a coffee shop, basically taking the time to enjoy a moment of contentment (whatever the weather), lagom is all about moderation. Rather than seizing the moment (of hygge, if you will), it’s about living a frugal life with just enough possessions; everything functional and a life in balance.

‘Lagom is a Swedish term, roughly translated means “not too little, not too much – just right”; if everyone takes a lagom amount from life, they will be content,’ the experts at Swedish cider brand Rekorderlig tell us. ‘Lagom encourages us to create a happy life by choosing to live a balanced and fruitful existence.’

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Is Lagom a Trend?

Searches for Lagom continue to increase on Pinterest, and Ikea’s Lagom campaign cemented the term in the interiors mainstream, but Scandinavian lagom converts insist this isn’t a trend. (And it isn’t the new hygge, either.) It is all about finding contentment in creating balance, taking just what you need from life, and leaving enough for others. If you want to know about the latest trend, however, check out our guide to Niksen.



How does Lagom translate to the home?

Catharina Bjorkman, Marketing and Style Director at Contura (a Swedish wood burning stove manufacturer), says: ‘As well as being applicable to work-life balance and frugality, lagom defines a sustainable way of living, which translates aptly into the context of homes and interiors.

Upcycling, recycling and using sustainable materials where possible is the way to enjoy the home comforts you love, without taking too much from the planet.’

‘Wood burning stoves are central to those looking to style their home around the lagom ethic, since wood is one of the most environmentally friendly fuels. It is a sustainable, renewable energy source, virtually carbon neutral and is also very cost efficient.’

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Taking eco-factors into consideration for your home and interiors decisions is a big part of the Swedish lifestyle concept. ‘Thanks to Contura’s clean burn eco-design they minimise smoke and carbon emissions by 90% and are up to 60% more efficient at generating heat than open fires,’ says Catharina. ‘So for anyone looking to follow this next Scandi lifestyle trend, a wood burning stove is THE lagom choice when it comes to heating the home or finding a feature for your living space.’

De-Clutter Your Home to be More Lagom

New book ‘Lagom: The Swedish Art of Living a Balanced, Happy Life by Niki Brantmark’, £9.99, was published by Harper Thorsons recently, and gives easy-to-follow advice on bringing the Swedish Lagom philosophy into your life and home. The following extract is taken from the book…

Lagom: The Swedish Art of Living a Balanced, Happy Life by Niki Brantmark

Ten simple ways to de-clutter your home

  1. Create a de-clutter to-do list, crossing off each task as you complete it.
  2. Dedicate ten minutes each day to one task (baby steps, my friend).
  3. Go one room at a time and organize items into three boxes: keep, donate and throw away (never a ‘maybe’ box – speaking from experience!).
  4. Follow the ‘one in, one out’ rule – for everything you buy, one thing goes.
  5. Fill a bin bag a day with items you no longer need.
  6. Reduce the area where clutter can accumulate – dedicate a container for toiletries or a folder for paperwork. If new items don’t t, then it’s time to re-think what’s in the area and get rid of something.
  7. Take out all the items in your wardrobe. Remove hangers and then put everything back in order of preference. Anything that doesn’t have a hanger goes.
  8. Create a memory box or use an accordion organizer for your kids’ drawings and other treasured items.
  9. Keep a basket or bag by the stairs or in a spot that accumulates clutter and slowly fill it with items. Once it’s full, sort through and put everything back where it belongs.
  10. Stick to the ‘one-touch rule’ for paperwork: sort it as soon as it arrives by recycling, or taking action.

Taken from Lagom: The Swedish Art of Living a Balanced, Happy Life by Niki Brantmark

So before you consider buying that super hygge sheepskin beanbag for your living room, consider whether it’s too much, or too little, or maybe, just maybe it’s lagom.

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