Green Regime: The 30+ Best Sustainable Beauty Brands & Eco-Beauty Buys

Health & Beauty /

Go green with your hair and beauty regime

This post may contain affiliate links. Learn more

We’ve given you a few ideas on where to start when it comes to shifting toward a more sustainable beauty routine, but which products and brands should you be using? The first step is cutting down on your waste, so fine-tuning your beauty regime and only buying key products that you know you love and will use until the last drop is gone is a great start. These sustainable beauty brands are doing their bit for the planet with these eco-friendly products…

The Country & Town House Responsible Buyers’ Guide

Best Sustainable Beauty Brands & Eco-Beauty Products

Photo 1 of
Two silver bottles stood together on white background


Created with the goal of providing conscious luxury, ignae offers its clients performance driven skincare that harnesses the benefits found in ingredients from the Azores, Portugal. All products are vegan, cruelty free and crafted with biotechnology – which helps ignae monitor its consumption. With preservation of biodiversity in mind, ignae hopes to create a ‘Circle of Good’ where the brand can support local economic development, participate in environmental and marine conservation projects and continue to raise awareness for the wider climate change struggle. Learn more about the brand’s sustainability journey here.

Sun Healing Kit, £161,

Pink face mask packet from 111Skin


Founded by Dr. Yannis Alexandrides and Eva Alexandridis, 111SKIN is the cult beauty brand coveted by fashion designers, make-up artists and supermodels alike. Having interwoven sustainable practices – like responsible sourcing, traceable supply chains, recyclable packaging and renewable energy – the brand was awarded the Butterfly Mark by Positive Luxury and continues to spread the message that luxury products can work with the planet, not against it. One of 111SKIN’s hero is the Rose Gold Brightening Facial Treatment Mask, which works to resuscitate dull skin and create a more luminous complexion.

Rose Gold Brightening Facial Treatment Mask, from £20,

Two green bottles sat in the sand between two rocks, with water flowing through the space


Make your beauty routine that little bit greener with Reia, the British self-care brand that encourages its subscribers to cut down on plastic waste with refillable products. An answer to single-use plastic, Reia’s products are vegan, cruelty-free and made using 98.5% naturally derived ingredients. Hand and body wash come in beautiful glass bottles that can be refilled again and again, with the brand’s subscription service allowing customers to fill up at home with pouches. Once used, the empty pouches can be sent back to the brand with a free returns label to help close the loop on bathroom recycling.

Hand and Body Wash Subscription Duo, £44,

Aesop Rozu Perfume


Every Millennial’s kryptonite, Aesop packs a punch when it comes to its sustainability agenda. It’s B Corp Certified (here’s our explainer  – it’s the accreditation to prove a brand is making efforts to improve its social and climate agenda). There’s a whole host of other details: packaging, cruelty-free testing to read into on their sustainability impact page to find out more and decide for yourself.

Rōzu Eau de Parfum, £135,

35 Thousand

35 Thousand

Designed for busy travellers and tested on 28 air hostesses to ensure its products are truly effective, 35 Thousand was founded by Misty Reich out of her struggles to keep her sensitive, acne-prone skin healthy and happy while on the go. Every product in the line up is vegan and housed in sustainable bio plastic bottles made from sugar cane, with outer boxes made from FSC-certified cardboard. The brand also uses plant-based ingredients combined with its unique OTG-7 Complex, which features seven active ingredients that protect, shield, calm, plump and boost your skin. What’s more, 10% of the profits of 35 Thousand go to the creation of a mentorship programme to help guide women through their careers.

All The Radiance skincare kit, £200,

BYBI Strawberry Booster


Vegan skincare brand BYBI has been making waves in the beauty community by joining forces with other like-minded beauty brands to write an open letter to the Government, dubbed the #CUTTHECARBON mission, detailing the challenges faced as an industry and the outcomes required from COP26. With the goal to become the first truly carbon negative beauty brand by 2025, BYBI continues to bring climate conscious skincare to the masses – from offering a transparent supply chain to petitioning for manufacturers to run on green energy. Every ingredient is scrutinised against an internal Susty Score, deciphering its impact on the environment. As well as this, currently 50% of BYBI’s formulas contain upcycled ingredients from other industries.

Strawberry Booster, £13,


Oquist Cosmetics

Beauty meets art with next-generation Scandi brand Oquist Cosmetics, which offers multifunctional, waterless skincare in terracotta sculptures. Founders, father and daughter Olga and Pavel Babneev, explored the sustainable credits of a number of different materials before settling on terracotta, which rated best on factors like CO2 emissions during transportation and recycling opportunities. The waterless quality of the formula, meanwhile, allows Oquist to create preservative-free products that don’t compromise the skin’s microbiome and can be washed away without disrupting the ecosystem. Better for you, better for the planet – what’s not to love? The brand’s hero product is a six-in-one serum, formulated with oils that work to impact radiance, reduce fine lines and create that coveted Scandinavian glow.

6-in-1 Anti Aging Serum, €99,

Cloud Twelve Dreamer

Cloud Twelve

A tincture remedy containing herbs that have been known to relieve stress, enhance production of endorphins, and lift anxiety.

The Dreamer (De-stress & Sleep) Tincture, from £20,

sustainable skincare

Rhug Wild Beauty

An indulgent treatment mask packed with wild ingredients foraged in Wales.

Replenishing Mask, £75,

sustainable skincare


A soothing, creamy rice and oat milk cleanser, with ingredients sourced in the UK.

Oat Milk Cleanser, £15,

sustainable skincare


With an organic, probiotic formulation designed to support a healthy skin microbiome.

Foundation, £57,

Green People

A multi-tasking skin saviour with 99 per cent organic ingredients and biodegradable packaging.

One Balm, £21,

sustainable skincare

Oio Lab

Calm and treat stressed out skin, and plant one sq/m of biodiverse forest with every purchase.

The Forest Retreat, €59.90,

sustainable skincare


Nourish and brighten dry skin with this innovative moisturiser made from a by-product of the argan oil industry.

Moisturiser with Argan Powder, £18.99,

sustainable skincare

Temple Spa

A facial in a jar, from a brand that champions naturally derived ingredients from responsible and sustainable sources.

In The Beginning Deep Pore & Exfoliating Cleanser, £32,

sustainable skincare

Poppy’s Natural Skincare

This lightweight oil restores and revives skin, using ethically sourced plant-based ingredients that are mainly organic.

Poppy’s Natural Skincare Face Oil (Chia Seed & Rosehip), £65,

Vintner's Daughter

Vintner’s Daughter

Hailey Bieber and Heidi Klum are big fans of sustainable serum brand Vintner’s Daughter, which offers a single miracle product. While most skincare takes less than six hours to bottle, this pioneering slow beauty brand takes its botanicals through a 21-day process called Phyto Radiance Infusion which allows the fullest spectrum of nutrition to be gained. The brand is also carbon-neutral, and donates a portion of its revenue to charities and non-profits that benefit women and children.

Active Botanical Serum, £168.78,

Kjaer Weis Cream Brush

Kjaer Weis

All Kjaer Weis products are made with a certified organic or certified natural formula, most being plastic-free. The award-winning Cream Blush is a constant sell out, offering a dewy touch of colour with a formula that melts into the skin – often described as sitting somewhere between skincare and make up.

Cream Brush Refill, £28,

Bolt Beauty

Bolt Beauty

Carbon-neutral brand Bolt Beauty sells skincare drops which come encased in biodegradable seaweed shell. After use, these can be composted or dissolved in boiling water. Not only this, but the refills arrive in a biodegradable bag which looks and feels like plastic, but isn’t. Try their hero product: Vitamin A Game – a retinol perfect for those prone to reactions.

Vitamin A Game Home Jar, £42,

MONPURE London Salt Scrub


Luxury scalp and hair health brand MONPURE London is pending B-Corp status thanks to its commitment to sustainable practices. All ingredients are sustainably sourced from around Europe, and its plastic bottles are made from 100 per cent rPET post-consumer recycled plastic that is itself recyclable. Its glass packaging is also fully recyclable and shipping boxes are made of recycled cardboard. All products in the range aim to create a healthy foundation for your hair, using ingredients like lactic acid and retinol that you’d expect to see in your skincare.

London Clarifying Scalp Mask, £53,

Ilody Luxmi


Ayurvedic skincare brand ilody features ingredients that have been included in Eastern practices for centuries. Its sustainability credits can be seen predominantly in its packaging: grained boxes are made from FSC approved, virgin ecf fibre, while the logo and labelling are both foil printed, a dry solvent-free printing method. Bottles, meanwhile, are 100 per cent glass. The signature range includes two serums: seres and luxmi, seres helping to supercharge collagen and luxmi to boost hydration.

Luxmi Hydrating Radiance Serum 30ml, £72,

Davines MELU Shampoo


Haircare brand Davines was ahead of the curve, beginning its mission to reduce its carbon footprint back in 2006. In 2018 the company became carbon neutral – but it’s not resting on its laurels. New initiative ‘Still are we not there yet’ outlines Davines’ path to net zero emissions by 2030, as well as encouraging others to take action to restore the natural balance between humans and nature. The MELU shampoo is one of the brand’s cult products, containing active ingredients to protect the hair from stresses.

MELU Shampoo, £19.50,

Aromatherapy Associates Relax Body Oil

Aromatherapy Associates

Aromatherapy Associates has a Positive Luxury Butterfly Mark, which is awarded to luxury brands showing a commitment to sustainability through all areas of the business and demonstrating a positive social and environmental impact. This Relax Body Oil is the perfect pre-bedtime treat.

Relax Body Oil, £48,

Aromatherapy Associates is a Great British Brand

Lisa Franklin Serum No 4 Calm & Heal

Lisa Franklin

Lisa Franklin has been awarded the Positive Luxury Mark for their sustainability efforts and is committed to supporting global reforestation: “Trees clean our air and water, create habitats for biodiversity, contribute to our health and wellbeing, and create jobs for social impact”, says Lisa. The brand has a partnership with One Tree Planted: for every £1 donated on, a tree will be planted. The brand also uses Green Technology to harness Plant Cell Culture through eco- designed production methods of extracting stem cells. Not only does this brand deliver on sustainability, it does on results too. You’ll love Lisa’s serum collection, each focused on different skin concerns.

Serum No 4 Calm & Heal, £75,

Dagger Rose Cleansing Powder by Guy Morgan

Guy Morgan

Made with sustainably sourced ingredients, this botanical blend is activated by water and leaves skin free from impurities, renewed and refreshed. It is natural, vegan and cruelty-free and features 100% plastic-free packaging.

Dagger Rose Cleansing Powder by Guy Morgan, £36,

Bleach London Rose Shampoo Bar

Bleach London

Vegan brand Bleach London is dedicated to cutting down on single use plastics and in 2019 they removed the single-use plastic tools from their Bleach Kits, Toners and Dyes and launched a reusable coconut bowl as an alternative. The Rose Shampoo Bar is 100% plastic free and is the world’s first pink, colour toning shampoo bar.

Rose Shampoo Bar, £9,

Aveda Botanical Repair Strengthening Shampoo


Not only did Aveda go completely vegan as of 2021, 90% of its high-density polyethylene (HDPE) plastic bottles use a minimum of 80% PCR, made from milk bottles, and two products are packaged in 100% PCR HDPE bottles. They’ve also raised around £50million for environmental initiatives since 1999.

Botanical Repair Strengthening Shampoo, £27.50,

Spectrum Brushes Pantherine 5 Piece Face Set

Spectrum Brushes

Vegan and cruelty-free, Spectrum Brushes has a commitment to consistently improving its eco-credentials, cutting down on plastic packaging (they have already cut this by 50%) and working with partner The Aspinall Foundation on fundraising and eco-initiatives.

Pantherine 5 Piece Face Set, £34.99,

Dr Hauschka Revitalising Day Lotion

Dr Hauschka

Dr Hauschka almost exclusively obtains its plants, oils and waxes from controlled organic cultivation (biodynamic quality where possible) and under fair trade conditions. The brand also works with eco-energy systems, works on sustainable partnerships and offers transparency on its practices.

Revitalising Day Lotion, £26,

Le Labo Rose

Le Labo

Gorgeous clean scents are the speciality of Le Labo, who has offered refills on its fragrances since launch, for 20% less than the original. Boxes and bags are made from recycled cardboard.

Rose 31, £157,

STYLPRO Reusable Bamboo pads


Switch out your cotton wool pads for washable bamboo pads pronto. These sustainable pads can be thrown in with your usual laundry and used over and over.

Reusable Bamboo Pads & Makeup Bag, £7.99,

Pink conditioner bar on top of packaging


Ethique was launched as the first and only zero-waste and zero-plastic company in the world, and produces shampoos, deodorants and conditioners handmade as solid beauty bars rather than liquid beauty products. This butter block is made with organic cocoa butter from a farming cooperative in the Dominican Republic, organic coconut oil from our cooperative in Samoa and essential oils.

In The Buff Conditioner Bar, £14,

Lush 7 to 3 Cleansing Wipe


Lush’s sustainable initiatives include going packaging-free where possible and using 90% recycled packaging where it’s not. This cleansing wipe is a reusable, biodegradable cleanser and makeup remover, made with a carrageenan and finely ground cannellini bean base plus fresh dove orchid infusion and ylang ylang. Find out more at

7 to 3 Cleansing Wipe, £2,

Photo by Kyle Szegedi 


More eco-beauty / The C&TH Shopping Hub