14 British Men’s Grooming Brands To Try in 2024

By Amy Wakeham

4 months ago

Fix up, look sharp

With so many amazing British men’s grooming brands out there, there’s never been a better time to revamp your shaving and skincare routine. Here’s the names to add to your shopping list today.

British Men’s Grooming Brands To Try in 2024

Photo 1 of
Molton Brown re-charge black pepper eau de toilette

Molton Brown

Distinctly British grooming brand Molton Brown was founded on London’s South Molton Street in 1971. From day one it has made all its products in England, and was awarded a Royal Warrant by HM Queen Elizabeth II. This punchy Re-charge Black Pepper eau de toilette £85) will get your mornings off to a rousing start.

EXPLORE: moltonbrown.co.uk

Penhaligon's fragrances with cards on table


British perfumier Penhaligon’s creates gender neutral fragrances that are rich in scent and big on quirkiness. The brand set up shop in London back in 1870 and has stayed in the city ever since, counting Oscar Wilde, Winston Churchill and the British royal family among historic its patrons.

EXPLORE: penhaligons.com

Neal's Yard Remedies

Neal’s Yard Remedies

Every unisex product in the Neal’s Yard range is certified organic, and mostly of natural origin – underlying the brand’s lifelong commitment to protecting the environment. This Sensitive Replenish & Balance Moisturiser (£32) is perfect for everyday use.

EXLORE: nealsyardremedies.com

Heath London

Heath London

Most men just want simple skin solutions that really work – and Heath London does just that. Designed and formulated especially for men’s skin, the range is crafted from at least 90 percent natural ingredients and made in England. This Rescue Hair + Body Wash (£8) is available at John Bell & Croyden.

EXPLORE: johnbellcroyden.co.uk



Inspired by the wisdom and traditions of ancient cultures, Rituals is a B Corp brand that creates men’s and women’s grooming products with ingredients of majority natural origin. This Homme Strengthening Caffeine Shampoo (£15.90) is stocked at Fenwick.

EXPLORE: fenwick.co.uk



InLight men face oil

InLight Beauty

Handmade in the UK, Inlight Beauty was founded by Dr Mariano Spiezia, dubbed ‘the father of the organic beauty movement in the UK’. All products are certified organic, and feature a carefully balanced blend of natural oils, like this Face Oil for Men (£51).

EXPLORE: inlightbeauty.co.uk

Kri Skincare

Kri Skincare

The brand is all about minimalism, featuring a tight curation of hero ingredients in its powerful, unisex skincare range. This SPF 30 Mineral Sunscreen (£24) come in both tinted and untinted varieties.

EXPLORE: kriskincare.com

Green tub surrounded by plants

Star Seed

Vegan and organic, Star Seed’s unisex, water-free formulations are curated for sensitive skin, with the aim of ‘rewilding’ the skin’s microbiome. This Forest Cream (£79) is a regenerative product that tackles dryness, inflammation, and sensitivity.

EXPLORE: starseednatural.com

Pink and blue bottle on pink tile background


Say goodbye to single-use plastic: Wild has created reusable deodorant applicators and shower gel cases, made from aluminium. Fill them with its body washes in a wide-variety of irresistible scents, which come in biodegradable packaging.

EXPLORE: wearewild.com


Bolin Webb

There’s no reason why something as functional and everyday as a razor can’t be beautiful – and that’s exactly what Derrick Webb set out to achieve when he started Bolin Webb. After it launched, the original R1 razor was immediately picked up by Harrods, and collected a shelf of product design awards.

EXPLORE: bolinwebb.com


Floris London

Floris London

Family perfumers since 1730, Floris also does a luxurious men’s grooming range, featuring things like shaving and beard oil, deodorant, and its much-loved rose mouthwash.

EXPLORE: florislondon.com


Elemis London

With over 30 years of experience, Elemis knows good skin – and its product ranges are created accordingly. Every new formula is rigorously tested to ensure maximum efficacy, and its powerful active ingredients deliver clinically proven results.

EXPLORE: elemis.com

Saunders & Long

Saunders & Long

Founded in London by film producer Nick Saunders and hairstylist Jonny Long, this brand should be your go-to for effortlessly good hair and skin. Its products are designed to simplify and streamline your morning routine, like its best-selling Condition & Groom, a two-in-one leave-in conditioner and styling product.

EXPLORE: saundersandlong.com



D R Harris & Co

Established in 1790, D R Harris makes traditional men’s grooming products with pleasingly retro packaging: shaving sticks, after-shave lotions, and lather bowls, as well as a range of skin and bodycare. It’s also the oldest pharmacy in London, and holds a Royal Warrant to His Majesty the King.

EXPLORE: drharris.co.uk

Featured image: Molton Brown