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2 years ago
Wear your cause on your sleeve
From loud and proud ‘Feminist’ shirts to Vivienne Westwood‘s climate revolution tees, slogan t-shirts have earned high stature in the fashion ranks. Now, brands are going one step further and donating t-shirt sale proceeds to a charity, cause or choice, be it in support of Pride, the environment or efforts to reduce the impact of Covid-19. Make a fashion and philanthropic statement all at once with these do-good slogan t-shirts.
The Country & Town House Responsible Buyers’ Guide
‘Come To Mama’ Muse Tee, ÂŁ60, thereformation.com
Why buy? Sustainable fashion brand Reformation is marking Earth Month 2023 with a line of limited-edition graphic tees, with 50 percent of proceeds donated to nonprofit Accelerating Circularity throughout April. The nonprofit helps create new circular supply chains and business models by turning spent textiles into mainstream raw materials. You can see the other shirt styles for the campaign here and here.
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Ovarian Cancer Unisex Art Tee, £80, camillaandmarc.com
Why buy? Australian fashion brand CAMILLA AND MARC recently launched a new campaign – titled ‘Ovaries. Let’s Talk About Them.’ – in support of the UNSW Ovarian Cancer Research Centre, with all proceeds going to the lab to help make early detection blood tests a reality. Brand founders Camilla Freeman-Topper and Marc Freeman, who lost their own mother to ovarian cancer, have teamed up with London-based artist Alba Hodsoll on a design that features on a small collection of t-shirts and jumpers.
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‘Together Love’ T-Shirt, ÂŁ37.50, togetherband.org
Why buy? Regenerative fashion brand BOTTLETOP has teamed up with award-winning British designer Ed Mendoza (otherwise known as Warpig Wonder) to create a line of four charity t-shirts – with all proceeds going to support the #TOGETHER campaign, which aids grassroots NGOs and impact projects that work on all 17 of the UN’s Sustainable Development Goal areas. The t-shirts, which have been designed leading youth activists Elijah McKenzie Jackson, Sophia Kianni and Jerome Foster II, made their debut at COP27 in Egypt and feature slogans from each activist that show support for the LGBTQ+ community, women, youth and Indigenous activists and allies.
‘She Will’ T-Shirt, popcorngroup.co.ukÂ
Why buy? Film director and artist Charlotte Colbert celebrated her feature directorial debut last year with the release of psychological horror She Will – an exploration of the inherited trauma carried by women. Following the film’s success, Colbert has teamed up with End Violence Against Women on a collection of streetwear. Featuring a selection of jewellery, caps (designed by Clayton Patterson), jackets and t-shirts (created by Ashley Williams), the collection will see all proceeds go to End Violence Against Women.
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T-Shirt, ÂŁ13.99, roxy-uk.co.uk
Why buy? According to John Hopkins Medical Centre, 40 percent of diagnosed breast cancers are detected by women who feel a lump. Early detection enables us to treat cancer quickly and more successfully, so with its new line of charity t-shirts fashion brand ROXY is encouraging us to get educated on self-checking. Partnering with the Keep a Breast Foundation – marking its fourth consecutive year to do so – ROXY has released two new charity t-shirts. Available in white and pink, the t-shirts celebrate ‘love for our boobies’ and all proceeds go to breast health education and support.
‘Full-Time Feminist’ T-Shirt, ÂŁ25, tattydevinetees.comÂ
Why buy? Tatty Devine has created a collection of four t-shirts in partnership with charity Equality Now, to raise awareness of the critical challenges faced by women and girls around the world. Featuring fun and playful designs with strong messages like ‘Full-Time Feminist’ and ‘End Male Violence’, the collection will see all profits donated to Equality Now to support its vital work helping marginalised genders all over the world.
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Unisex Organic Cotton T-Shirt, £25, giftshop.redcross.org.uk
Why buy? The British Red Cross, an impartial humanitarian network delivering aid to those who need it most worldwide, has teamed up with a selection of artists to create a collection of printed tees. This one, designed by Lancashire-based artist Molly Bland, has a resounding message: ‘I have the power’.
‘Save The Rainforest’ Unisex T-shirt, ÂŁ29, coolearthshop.org
Why buy? Designed by Dame Vivienne Westwood in collaboration with environmental charity Cool Earth, this t-shirt raises awareness and funds for conservation efforts in the world’s rainforests. The t-shirt, which is made from organic cotton, is printed in the UK in a renewable energy powered factory and made in real time using lower impact inks, software, machinery and automation technologies.
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White T-shirt, ÂŁ35, merch.choose.love
Why buy? Refugee charity Choose Love partnered with London artist, Lakwena, to release limited edition merch. Raising funds for refugees throughout the winter, the t-shirt will be available for three months and 100 percent of profits will go directly towards Choose Love’s 180 partner organisations working across Europe, Middle East and US-Mexico border.
TV on the Radio T-shirt, ÂŁ29, merchforgood.net
Why buy? Designed by rock band TV on the Radio, this t-shirt is designed with the message to challenge inhibitions, taken for granted assumptions and gender identity. 100 percent of sales from the t-shirt go to Trekstock, a charity that supports young adults to get their life back up and running after cancer.
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Peace And Love T-shirt, £25, shop.warchild.org.uk
Why buy? What’s more important than peace and love? Bella Freud has designed this slogan tee in support of War Child UK, stating: ‘I urge everyone to help give children the chance in life that they deserve by donating or purchasing an item from the Wear It For War Child collection.’
T-shirt, ÂŁ25, shop.warchild.org.uk
Why buy? Featuring a striking print designed by none other than the iconic Vivienne Westwood, this stand-out t-shirt supports War Child’s campaign against the UK government’s arms sales with Saudi Arabia and the devastating war in Yemen.
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Featured image: Reformation
