Alternative Wedding Style For Fashion-Forward Brides
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Alternative Wedding Style For Fashion-Forward Brides

Throw out the rule book

If the wedding cake dress, fairytale reception and formal church wedding has never really been your thing, the good news is that today’s bride dares to be different. With a number of smaller-scale, less traditional ceremonies taking place over lockdown, we’ve had plenty of inspiration for wedding dresses (or rompers, suits and co-ords) which challenge the status quo. Be bold and go for an alternative wedding style – choose colourful gowns, slick shoes and playful accessories, like the ones in our edit below.

The Country & Town House Responsible Buyers’ Guide

As always, keep the planet in mind when shopping. Re-wearing old clothes is the best way to be sustainable, but if you can’t avoid it then shop consciously at responsible retailers, as well as rental and resale sites.

Alternative Wedding Style for Fashion Forward Brides

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Commando Faux Leather Feather Mini Dress


Faux Leather Feather Mini Dress, £279,

Model in bridal gown and black gloves

Kim Kassas

The Colette Dress, £POA,


Pink Puff Sleeve Dress, £895,

Hand holding faux pearl clutch bag


Osiris Faux Pearl-Embellished Lamé Clutch Bag, £968,


Blue dress


Lucy Silk One-Shoulder Dress in Blue, rent from £12 or buy secondhand for £165,

Back of woman wearing large white bow in her hair

Lock & Co. Hatters

Hazel Bow, £575,

The Vampire’s Wife

The Midnight Garden Gown (UK10), rent from £188.50,

Woman wearing faux pearl tiara

Simone Rocha

Crystal and Faux Pearl-Embellished Tiara, £350,
Gold ballet flats

Pretty Ballerinas

Elise Flats, £249,

Puff sleeve mini dress

Simone Rocha

Puff-Sleeve Minidress, £1,295,
Woman in white jumpsuit


Alessa Jumpsuit in White, rent from £45.42,

Tweed heels


Vintage Tweed Heels (EU36), £410,

Galvan shawl

Galvan London

Frida Bridal Jacket, £995,

Frida Bridal Dress, £1,595,

White and pink sequin jumpsuit

Temperley London

Bia Sequin Jumpsuit (UK8), rent from £130.12,

Model in white blusher on blue background

Awon Golding

Damask White Veiled Bow Headpiece, £525,

Blue heels

Freya Rose

Celina Blue Heels, £395,

Main image: Kim Kassas