Bridal Party Inspiration: 17 Beautiful Bridesmaid Dresses To Wear Now

By Charlie Colville

1 month ago

Floundering in the search for bridesmaid dresses? We've got your back.


Wedding season is coming, people. It’s all fun and celebrations, yes, but the question of which bridesmaid dresses to go for is quite possibly the hardest puzzle to solve. We’re giving you a head-start with our edit of the most beautiful gowns you can shop now, for every kind of wedding.

The Country & Town House Responsible Buyers’ Guide

Where To Shop Bridesmaid Dresses

There are plenty of places that sell bridesmaid dresses, from high street stores and occasionwear brands to wedding boutiques and vintage shops. If you’re looking in London, we’ve rounded up some of the best places to shop in the city here.

How Much Are They?

Generally speaking, bridesmaid dresses can range from anywhere between £80 to £300 – although if you’re willing to splash the cash they can be even more expensive.

When To Order

It’s generally recommended that you order bridesmaid dresses around six to eight months before the wedding, so that you have plenty of time to research styles, colour schemes, themes and brands, and that you have enough time for alterations and delivery.

Three women in green bridesmaid dress on red background

Halfpenny London

Who Pays?

This all depends on the bride and bridal party, although traditionally bridesmaids usually pay for their own outfits for the big day. In some situations, the bride and groom might cover the cost, but it’s important that everyone involved is on the same page when it comes to whose paying and budget.

What To Do With Old Bridesmaid Dresses?

Your bridesmaid dress doesn’t have to just sit in the back of your wardrobe forever once the wedding is over with. Some of the things you can do with your old dress include:

  • Re-wearing it for future events (either as it is or altered)
  • Renting it out
  • Selling it

Where To Sell Bridesmaid Dresses

If you don’t want to keep your bridesmaid dress, there are plenty of resale platforms you can sell it on – Vinted, eBay and Depop are just a few options. See our guide to the best resale platforms here.

Bridesmaid Dress Inspiration

Green gown

Featured image: Clayton Cardinalli, Unsplash